Editorial Note: This post was originally published in 2020. Since our support for Black-owned brands is a forever kind of thing, we thought we'd update any sold-out products to make it easy to shop the latest and greatest from some of our favorite brands, plus add some new brands we've discovered.
There is a lot of work to be done to support the Black community, stand up against racial injustices and police brutality, and educate and learn about the systemic racism and biases that infiltrate our communities (and ourselves). Some of that work involves protesting, donating, reading, listening, writing to government leaders, and talking to our own family and friends about racism. We at Who What Wear and THE/THIRTY are committed to putting in the work and learning so much more.
One other thing you can do to support the Black community now and always? Using your spending power to put your money, if you can, toward some amazing Black-owned businesses. To start, we've compiled a list of noteworthy Black-owned wellness brands and businesses below. This list, of course, is not exhaustive, and we're looking to add even more going forward. Send us a DM on @thethirty if you want to share a brand you love. And check out our lists of Black-owned fashion and beauty brands as well.
Brooklyn-based Golde was co-founded by CEO Trinity Mouzon Wofford in 2017. The brand features both food and beauty products, all with superfood ingredients. Our editors are big fans of Golde's latte blends (turmeric, cacao turmeric, and matcha turmeric).
2. The Honey Pot Company
Plant-derived feminine-care brand The Honey Pot Company was founded by Bea Dixon, who suffered from bacterial vaginosis and was inspired to make products to support and balance the vagina. Offerings include tampons, pads, menstrual cups, and feminine wipes and washes.
3. Movita Organics
4. Peak and Valley
5. Sacred Vibes Apothecary
Herbalist Karen Rose founded Sacred Vibes Apothecary, a Brooklyn spot that is both a shop and a learning and community center. In addition to her healing elixirs, tonics, body sprays, and more, Rose also offers apprenticeship and gardening workshops.
6. Foolproof Body
Courtney Adeleye already has a successful haircare brand The Mane Choice, but that didn't stop her from breaking down barriers in the wellness space. She launched feminine-wellness brand Foolproof Body, which features everything from vaginal cleanses to pads to supplements.
8. Partake Foods
Denise Woodard was inspired to create Partake Foods after her daughter was diagnosed with multiple food allergies. The brand features foods—like cookies, baking mixes, and breakfast mixes—that are gluten-free, non-GMO, and free of the top nine allergens (wheat, tree nuts, peanuts, milk, eggs, soy, fish, sesame, and shellfish).
9. Saha Self-Care
10. For Them
Founded by nonbinary entrepreneur Chloe Freeman, queer-wellness brand For Them launched last year and features three products: a chest binder, intimacy serum, and candle. The brand also has a supportive community that's hosted on Discord with daily check-ins, collaborative art events, and more.
1. Aba Love Apothecary
2. Alchemy Body Shop
CEO and founder Veronica Smith founded Alchemy Body Shop when she saw a need for natural and organic kincare products that were actually affordable. The shop features candles, balms, body butters, healing oils, and scrubs—all with botanical ingredients.
3. Brown Girl Jane
Sisters Malaika and Nia Jones and beauty and wellness expert Tai Beauchamp created plant-based CBD-focused Brown Girl Jane to make wellness products accessible for women of color. The collection has so much variety for all different kinds of needs, from sleep drops to facial serums to body butters.
4. Emanate Essentials
The most relaxing bath experience is just a soak away with Homebody's blends. The colorful soaks—in pastel blues, pinks, and purples—will just make you smile (and feel good, too, of course). They're formulated to help you de-stress, relieve muscle tension, and nourish your skin.
6. Oui the People
Oui the People is making shaving a better experience. The brand's single-blade safety razors give a close, smooth shave while avoiding ingrown hairs and razor burn. And while you're adding a rose gold razor to your shopping cart, don't forget the bikini line sheet masks or a resurfacing body serum for pre- or post-skincare.
7. Play Pits
8. Actually Curious
We're big fans of the Actually Curious card game, which was created by Michael Tennant, because it's a great way to bond and build relationships with others. Each card in the game features a question that is designed to spur empathetic conversations. In addition to the original game, there are Happy Hour, Culture, and Human Rights editions.
2. Banana Skirt Productions
Founded by former music exec Akinah Rahmaan, Banana Skirt Productions offers fitness classes that are basically dance parties. You can take classes in person in the New York City studio or online.
3. Culture Fit
If you're looking for something that's far from your average, boring workout bra and leggings set, Culture Fit's activewear features beautiful West African print designs to stand out in. Each piece is made of quality, sweat-wicking material and is designed for comfort. The brand also makes yoga mats.
5. Get Loved Up
6. Inner Workout
7. Jeanette Jenkins
8. Jessamyn Stanley
Yoga instructor, author, and advocate Jessamyn Stanley is one of our favorite fitness experts. Her all-inclusive approach to yoga is so inspiring and motivating. While she teaches all over the country, she also has on-demand classes on her The Underbelly platform, which is offering a two-week free trial right now.
9. kemetic Knowledge
Named after the ancient civilization of Kemet (which is now Egypt) and its ancient scholars, Kemetic Knowledge's mission is to "draw attention to Africans' significant role by honoring them through our line of clothing." In addition to activewear like leggings and sports bras, the brand also has swimsuits, too.
10. Pru Apparel
11. Trap Yoga
Trap Yoga creator Britteny Floyd-Mayo wanted to create a different kind of yoga experience for people who felt ostracized in traditional classes. The result is a Vinyasa-style class paired with trap music spun by a live DJ and motivational talk, which Floyd-Mayo calls "ratchet affirmations." You can sign up to join the online community and get access to yoga videos, workshops, and more.
Founded in 2017 by Mbali Z. Ndlovu, Lukafit's mission is to "celebrate and support women of color along their health and wellness journeys." The activewear line is specially designed with curves in mind—you'll find leggings, sports bras, tees, and shorts among its offerings.
1. Antik Lakay
2. Alexandra Winbush
3. Bolé Road
4. Harlem Candle Company
We got to hear about Jungalow founder Justina Blakeney's story on the Second Life podcast, and I've personally been a fan of hers for years. Her lush, colorful aesthetic has definitely shaped my own interior design POV. You'll find wallpapers, planters, art, rugs, pillows, tabletop pieces, and more on her site.
6. Lolly Lolly Ceramics
Lalese Stamps creates unique ceramic pieces from her Milwaukee, Wisconsin, studio. In addition to mugs, she also sells other Lolly Lolly merch, like pins, t-shirts, and tote bags.
7. NaturalAnnie Essentials
Candles already can help us on our road to self-care, but what about a candle with a motivating phrase? NaturalAnnie Essentials features candles with phrases like "Be the Change," "Creating All the Things," and "Currently Unbothered." Other offerings include skincare products like hand butters and hand sanitizers.
8. Pretty Honest Candles
9. Pur Home
10. Flickerwick Limited
After being diagnosed with PCOS in 2013, Frances Gardiner was on a mission to create scents that could lift spirits and relieve stress. Enter her brand, Flickerwick Limited. In addition to beautiful candles, you'll also find wax melts and diffusers in delicious scents like pink grapefruit and basil, and mango lychee.
11. A+ffirmation Culture
Monique Brown started A+ffirmation Culture after leaving her busy career in the fast-paced film industry. Brown's self-care candles are clean-burning and made with coconut wax, cotton wicks, essential oils, and natural fragrances. Plus, you get an affirmation card to provide inspiration.
This article was originally published at an earlier date and has since been updated.