45 Wellness Products That Have a Cult Following

45 Cult Wellness Products to Put on Your Radar


Leandro Crespi/Stocksy

In the wellness space, we are truly hashtag blessed with a treasure trove of products to choose from. Think supplements, self-care essentials, workout gear, activewear, and more. I don't know about you, but the amount of inventory out there can be downright overwhelming at times. It's our job to help you figure out what's the best of the best, so we decided to create a master list of the trendiest products out there with a cult-like following, sourced from you, our audience, and our editors. 

Take a look at our roundup below. Keep it handy, try some of them out for yourself, put some on your wish list, or consider them as good gifting options. And if you think we missed something, let us know by sending us a DM on our Instagram at @thethirty.

Self-Care Tools

The benefits of essential oils seem endless, and one of the best ways to take advantage of them is through a diffuser. The Vitruvi one can be found in many a cool fashion girl's spaces.

You could consider the Gua Sha tool a cousin of the jade roller. The Instagram-famous massager can help lift and smooth the skin. Make it a part of your skincare ritual.

While there aren't a ton of scientific studies on the benefits of weighted blankets, many believe they can help with anxiety and sleep. Either way, it's a product that keeps growing in popularity.

Soaking in Epsom salts is not a new phenomenon, and many people swear by it to soothe their aches and pains. Dr Teal's salts are some of the best out there because they're also paired with natural essential oils—the lavender one can be used to soothe muscles and help with sleep.

You might be thinking What?! which is what I thought when my colleagues suggested these to me as a cult wellness product. But I can definitely see the appeal here—place these cool-looking seeds on your ear and let it ease your anxiety, boost your mood, and reduce your pain.

You might find these in a lot of homes these days and even some offices. They're believed to clean the air an also lift your mood. Whether you believe that or not, you can't really argue that they make some cool-looking décor. 

CBD has been a buzzy topic for the past couple of years—many use it to take the edge off after a long, stressful day. Particularly, Lord Jones products has a big fan base. Who What Wear's editor in chief, Kat Collings, likes to use the body lotion to reset and de-stress.

Much like the Vitruvi diffuser, you'd be hard-pressed to find a fashion girl's home that doesn't have a Le Labo candle. Does reading this make you immediately think of the brand's familiar scents? Yeah, we thought so.

Again, taking a bath isn't a relatively new form of self-care, but with the focus on treating yourself a little better, more and more people are interested in taking advantage of the soothing benefits of bath salts. Goop's bath salts are a favorite with some of our editors. "The Martini" blend contains Himalayan pink salt and chia seed oil for stress relief and a rejuvenating experience.

For the ultimate good night's sleep, beauty insiders swear by a silk pillowcase. Unlike normal pillowcases, the silk versions are supposed to be anti-aging, anti-bedhead, and anti–sleep creases. Slip's pillowcases are the trendiest of them all.

Another popular CBD brand, Sagely Naturals has a whole suite of wellness and self-care products. Personally, I use the headache roll-on when I need some quick relief and don't want to take pills (and it may or may not work wonders if you have a wine hangover, but you didn't hear it from me).


Matcha is having a moment, and for good reason because it has some great benefits—one being that it contains L-theanine, an amino acid that calms and boosts mood and performance. When it comes to popular matcha products out there, Cha Cha Matcha really tops the list. The ceremonial-grade powder is perfect if you don't live or work by a store.

For a boost of energy and other benefits, many turn to Four Sigmatic when they're trying to reduce their caffeine intake. The Mushroom Coffee Mix in particular contains lion's mane mushroom to support memory and focus and Chaga mushroom powder, which has antioxidant properties.

Dirty Lemon drinks are a favorite. There are different flavors with various benefits, like charcoal for detox, collagen for skin health, and turmeric for an immunity boost. Each "elixir" contains lemon juice, ocean minerals, and natural electrolytes, which doesn't seem that appetizing, but trust me—it's actually pretty refreshing.

There are a lot of kombuchas out there, but Health-Ade is a buzzy one. And it has some of the most interesting flavor offerings like Pink Lady Apple (a personal favorite), Jalapeno-Kiwi-Cucumber, and Blood Orange Carrot Ginger. Getting your dose of probiotics never felt so exciting.

Olipop's a new sparkling beverage that's aimed at supporting gut health. Some ingredients include marshmallow root, ginger, chicory root, kudzu root, and Nopal cactus. Who What Wear editor Anna LaPlaca is a big fan of these—and the rest of our office is, too. When we last had them at Who What Wear HQ, they went pretty quickly! Currently, there are three flavors: strawberry vanilla, cinnamon cola, and ginger lemon.

Bragg's Apple Cider Vinegar has been a wellness staple for YEARS. While ACV's weight-loss benefits are iffy, studies show that it may help reduce blood glucose and improve insulin sensitivity for people with type 2 diabetes. It's also just great to mix in with dressings and marinades.

Recess takes sparkling water to the next level: It's infused with hemp extract and adaptogens. Drinking a can could help reduce stress and boost energy. Plus, doesn't the packaging (of very cool, modern colors) scream "trendy"?


Our editors are big fans of the Moon Juice brand. LaPlaca uses Brain Dust to jump-start her mornings. But if you're just starting off with the brand, might we suggest SuperYou? It's the best seller. The supplement is a blend of four adaptogenic herbs to help you manage your stress and enhance your mood, focus, and energy.

Hum Nutrition's supplements are another favorite in our office. The brand has a variety of offerings with so many different health benefits, from debloating supplements to superfood powders to skin-hydrating gummies. My personal favorite is the Hair Sweet Hair gummies, which have really worked wonders on my hair growth. After a few months of taking them every day, I have much thicker, healthier hair.

The Nue Co. has a lot of editor-approved supplements (Who What Wear beauty editor Erin Jahns uses Nootro Focus to help her productivity and mood). The latest addition to the roster is its Debloat+ supplement that can help reduce bloating, upper abdominal pain, gas, and heartburn.

Sun Potion is always a best seller on THE/THIRTY. Its supplements and powders are sourced from plants and are supposed to boost mental health and immunity. This particular product contains ashwagandha, which is an adaptogen that is said to reduce stress and anxiety and help with focus.

Jahns recently reviewed Sakara Life's latest offering, its Metabolism Super Powder, and noticed a lot of improvements when it came to her digestion, energy levels, and bloat. But in general, Sakara Life has a cult following for all of its products, particularly its popular meal programs.

A lot of people have made Vital Proteins part of their daily rituals, mixing it into their favorite beverages for a beneficial boost. The supplement helps support hair, skin, nails, ligaments, tendons, bones, and joints.

This one's another must-do morning ritual for many wellness obsessives. Bulletproof's Brain Octane Oil provides instant brain energy, promotes digestion, and immune function.

Ritual vitamins are one of the buzziest supplements out there. The Essential for Women multivitamin contains nine ingredients: boron, folate, iron, magnesium, omega-3, vitamin B12, vitamin D3, vitamin E, and vitamin K12. Each capsule is vegan, gluten- and allergy-free, non-GMO, and contains no colorants or synthetic filters. The brand has a monthly subscription service, so you'll never run out, but you can cancel at any time for whatever reason.

Care/of's personalized approach has garnered the company plenty of devotees. To start, you can take a quiz that will ask you health questions and give you recommendations for personalized vitamin packs that will be delivered to you monthly. And don't worry about waste—the packets are compostable. Pricing depends on vitamins recommended, but most start at $5 each per month (for vitamin B12, C, and D, and B-complex).

The Beauty Chef's products are another trendy, popular find among the wellness-focused. You can say one of its classic items is the Glow Inner Beauty Powder, which contains antioxidants, superfoods, prebiotics, and probiotics to aid in gut health and improved skin.

Health Essentials

What a time we live in where even toothbrushes can be trendy. (Who knew you could ever own a gold version?) Quip toothbrushes were one of the first of the next wave in modern toothbrushes—and with its sleek, minimal design and high-tech features (sonic vibrations to brush better and a built-in timer), it's not hard to understand the brand's popularity.

And while we're talking about trendy toothbrushes, what about luxury floss? Yes, it's like we're in the golden age of stylish (yet actually effective) dental care. Cocofloss is vegan- and gluten-free and is constructed to catch all the plaque on your teeth. It also smells like coconut, so what more could you ask for?

Okay, and hear us out with one more dental "trend": the tongue scraper. As a dental hygiene tool, it's used for plaque removal and bad breath. As a wellness tool, traditional Chinese medicine practitioners believe your tongue health can inform your general well-being.

Making the switch to natural deodorant is a priority for a lot of wellness devotees. With the natural stuff, you're saying goodbye to a lot of chemicals. The drawback is that a lot of natural ones that don't work as well in the sweat and smell department. LoveFresh's versions actually work and are free of parabens, petroleum, sulfates, and phthalates.

We already discussed next-level dental products, but what about period products? Now that more and more people are looking for natural options, many women have turned to menstrual cups instead of tampons and pads. There are so many great ones out there, but Lena has 7000-plus ratings and 4.5 stars on Amazon.

When Thinx first launched, a lot of women were wary about going tampon- or pad-less during their heavy menstruation days. But now, the brand has plenty of fans, and it's even expanded its product offerings to activewear, too. 

Workout Gear

The Theragun has plenty of devotees, and that's because it provides a deep muscle massage that's perfect for recovery after an intense workout. You've probably seen it touted on Instagram. Heck, we've even done giveaways before, so we can tell you it really works.

The cult of Peloton is real. From celebrities to maybe even your neighbor, it seems like everyone is jumping on an at-home bike these days. The bike itself is high-tech with a built-in screen so you can watch and participate in different classes. While it's not cheap ($2245 with free delivery and $39 per month for an unlimited subscription to classes), being able to work out from the comfort of your own home might make it all worth it.

While the Hydro Flask has gained a cult following among the VSCO Gen-Z'ers, it doesn't age-discriminate. There are fans of the insulated water bottle all over. It stays cold or hot for so long, and it's super durable. 

Yogis love Manduka's mats because they're slip-free, thick, and dependable. They're definitely not the cheapest yoga mats out there, but they come highly rated—if you practice regularly, it might be worth the investment.

If you foam roll, you know. The act of foam rolling can relieve muscle and joint point, improve circulation, and help with flexibility, too. There are a lot of options out there, but Trigger Point's Grid design is one of the best because it allows you to control the intensity level.

Who knew water bottles (like the Hydro Flask above) could gain cult followings? It's good to see people taking their hydration seriously. If you believe in crystal therapy, then Glacce's water bottles are for you. Each one has a raw crystal embedded inside for an energizing effect. Choose from clear quartz, rose quartz, amethyst, and smoky quartz—each has its own benefits.


Does it seem like whenever you step into a fitness studio, about half the women are dressed in matching Outdoor Voices tops and bottoms? We're not complaining, though. The brand's followers have the right idea—its stuff really supports you through even the most grueling workouts.

I'm calling a new trend in activewear: sherpa jackets. I saw so many of our favorite activewear brands come out with their version of the cuddly, warm jacket last season. (Full disclosure: I am the owner of two.)

Zella leggings are one of the best-selling activewear finds on THE/THIRTY. They're all at once stretchy, supportive, and moisture-wicking—everything you need for any type of workout.

Alo is another yoga brand with a big fan base—you might have seen its gear all over Instagram (or even on celebs like Gigi Hadid and Kendall Jenner). And if we had to choose one classic Alo look, it would be its Moto leggings, which could, in theory, take you from the yoga studio to the club.

We can't talk about activewear devotees without mentioning Lululemon. One of the OGs in the modern workout-wear space, you can spot the familiar label on waistbands and tank tops from a mile away. While its leggings are a go-to for many, you shouldn't sleep on the tanks either. They're breathable and oh so comfortable.

Next up: 17 Wellness Hotspots Fashion Girls Love