Kristen Bell Thinks "Outrage Addiction" Is Messing With America's Mental Health

Kristen Bell does not phone anything in. Not her sparkling wit, not her energy, not her dedication to living a sustainable lifestyle. This was obvious long before we ever met at Ysabel, a stylish open-air restaurant in West Hollywood, the location of the launch event for her philanthropic snack brand This Bar Saves Lives, a company that donates a life-saving nutritional packet to a child suffering from severe acute malnutrition for every snack bar sold (the products are available at places like Target and Starbucks, and they are genuinely delicious—our interview was in celebration of its two newest flavors, Dark Chocolate Coconut and PB&J).

If you’ve ever watched Bell’s iconic sloth interview on The Ellen DeGeneres Show, you already have an idea of her emotional authenticity (can’t fake tears like that), and after spending half an hour spellbound by the Frozen star, chatting about how to sniff out the bullshit when shopping for ethical products and managing America’s “outrage addiction” problem, I can confirm definitively: When Kristen Bell decides she cares about something, she goes all the way.

That’s clearer nowhere than in her commitment to This Bar Saves Lives, which she co-founded with fellow actors Ryan Devlin, Todd Grinnell, and Ravi Patel. “I had always been a bit preoccupied by the idea that charity is wonderful, but businesses can do better,” she explained of the company’s inception. “Why is no one doing a one-for-one giveback in the food space?” From the start, the company’s goal was to create a sustainable model that would visibly solve the problem of severe acute malnutrition, which Bell hadn’t seen done yet.

“The most frustrating thing about that problem is that the solution is like, no duh, feed them. Hello? It’s not rocket surgery,” she said, never stingy with that signature Kristen Bell charm. “Like everything else is so daunting. The earth is in such a bad mood, there are so many problems, but this is like, oh no, just give them food. So how do we that? And how do we do something that’s sustainable as opposed to a campaign?” That’s how the food donation concept began. “Every time someone purchases one of the [bars], we purchase one of the [nutritional packets] and send it to the charities who drop it [where it’s needed],” she said, inspiring simultaneous cravings for PB&J and saving the world.

Not only in business but also in her personal life, Bell is committed to living as consciously as possible, and that’s what we talked about under the beaming California sun at Ysabel the other week. Keep scrolling to read our conversation (and inevitably fall in love with Kristen Bell even more).