We Want You to Help Us Design This Activewear Collection

Help Us Design Our Activewear Collection



When we set out to create JoyLab, our activewear collection with Target, it was solely with you in mind: an array of performance-geared, fashion-forward pieces designed to take you from a hardcore HIIT class to a well-deserved brunch, and anywhere in between. Our reader is busy, active, and has an eye for style—so naturally, JoyLab had to check all those boxes.

But for us, the best strategy to ensure that we're offering some of the most covetable pieces on the market (with an affordable price tag, of course) is a no-brainer: It's you. That's why we're making it super easy for you to offer your input in our design process. Introducing Be the Buyer, our new initiative that allows you to weigh in on every JoyLab collection we produce.

It's pretty simple: After you take our initial survey (in which we get to know you a little better), we'll email you with feedback opportunities one to two times per month. Each activity will only take three minutes of your time, tops—because again, we know you're busy.

Join the initiative here. And the next time you're shopping at Target, feel free to scope out the final result—and take a little credit for it.