In case you haven't already heard, we're pretty stoked about the launch of JoyLab, the new activewear line we created with Target. With fashion-forward styles meant to be worn from the gym to brunch and beyond, we essentially manifested the off-duty collection of our dreams: cool-girl designs in high-performance fabrics, all at an affordable price point. Needless to say, we're stocking up in bulk.
The excitement hit a fever pitch yesterday, when we invited some of L.A.'s coolest wellness influencers to our launch event at CruBox in West Hollywood—all decked out in JoyLab, natch. After throwing punches in a super-sweaty boxing class, attendees browsed styles from the collection and refueled with matcha drinks from Alfred and São açai bowls.
Priv, the on-the-go beauty app that connects users with wellness and beauty professionals, also sponsored a mini braid bar—all the better to keep attendees looking gram-worthy, even after sweating through hardcore interval training.
We were thrilled to host some of our favorite influencers (and THE/THIRTY contributors!) to celebrate JoyLab—Chelsea Miller (above), Pam Allier, Marianna Hewitt, and Bambi Northwood-Blyth were just a few of the many familiar faces in attendance. All in all, it's a testament to how much we can get behind JoyLab—a collection that's about bringing high style and performance to all.
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