L.A.'s Cool Crowd Flocked to This Activewear Launch Party Yesterday


Erin Pederson

In case you haven't already heard, we're pretty stoked about the launch of JoyLabthe new activewear line we created with Target. With fashion-forward styles meant to be worn from the gym to brunch and beyond, we essentially manifested the off-duty collection of our dreams: cool-girl designs in high-performance fabrics, all at an affordable price point. Needless to say, we're stocking up in bulk.

The excitement hit a fever pitch yesterday, when we invited some of L.A.'s coolest wellness influencers to our launch event at CruBox in West Hollywood—all decked out in JoyLab, natch. After throwing punches in a super-sweaty boxing class, attendees browsed styles from the collection and refueled with matcha drinks from Alfred and São açai bowls.