Hispanics. Latinos. Latinx. Are we an ethnic group? Are we a cultural group? Are we a race? For years, America and the census have tried to understand this multifaceted group, to label it, to figure it out. It's 2019, and we're still largely on the sidelines. We've reclaimed the moniker of the identity (Latinx) but are often left out of the conversation. Why? Because no one knows how to do it successfully. Because it's too hard to address all of us at all times. Because, well, marketing tends to focus on one type of person, and that person is not Latinx.
Latinx make headlines when targeted (e.g., anti-immigration rhetoric or, conversely, market power) but are largely ignored in discussions of diversity, inclusion, and POC-speak. And it (sort of) makes sense. We're black, we're white, we're brown. We're English-dominant; we're Spanish-speaking only. We're immigrants. We're American-born. We're indigenous. We're everywhere in between and exist on all spectrums. How does one address a non-monolithic group?