This Harvard Grad Invented Wellness for Pubic Hair—Here's Her A.M. Routine

What’s the first thing you do when you get out of bed in the morning? A well-rounded morning routine sets the tone for the day and gets you prepped—both mentally and physically—before diving into a packed schedule filled with emails, chores, happy hours, workouts, and more. Our series Morning Person profiles those who have mastered the art of the morning routine. Tune in every Monday morning here and on our Instagram to learn exactly how the pros get it all done before the sun comes up, from their go-to breakfasts to their a.m. workouts.


Laura Schubert

Childhood BFFs Laura and Lillian (and both Harvard alumni, may we add) noticed there was a white space in the wellness industry when every beauty brand seemed to be focused on removing body hair, not taking care of it. They were clearly onto something because their line of grooming products, appropriately named Fur, has been featured in numerous publications, on shelves at over 300 retailers, and even gained the approval of Emma Watson since its launch in 2016.

Besides running her own company with her friend, Laura has perfected a morning schedule that keeps both her wellness routine and haircare intact. Keep reading to learn more about how this co-founder starts her day, including her favorite activewear and skincare products.