Meika Hollender Wants You to Have More Sustainable Sex


Courtesy of Meika Hollender

Most people can’t say that they grew up in a wellness bubble, but that’s exactly what it was like for Meika Hollender. As the child of the founders of Seventh Generation, she was raised on the pillars of a healthy, all-natural lifestyle. As a result, her parents always made a point to help them feel comfortable engaging in discussions about all aspects of their well-being, from body and skincare to their sexual health. “I feel fortunate to have a family that appreciates so much more the good that we’re doing for the world over having a successful business,” she says.

In 2014, Hollender went on to become the co-founder of Sustain, a sexual-wellness brand that produces a range of vagina-friendly natural products, including 100% organic cotton pads and tampons as well as vegan and cruelty-free condoms and lube. (In case you were wondering, it’s a father-daughter-run operation, but there are no weird vibes whatsoever between them!) It was only during the development of her company that Hollender realized how taboo it was to talk about sex and sexual health, though.

I knew there was a need for these conversations and this movement because of all the statistics around unplanned pregnancies and STDs on the rise and stuff like that, but I didn’t realize the extent to which there was a stigma until starting Sustain,” she says. “I assumed that everybody experienced these conversations and was comfortable with these conversations in the same way that I was, which was obviously not the case.”

Almost two years ago, Hollender launched the national Get on Top campaign during Women’s Health Week as a way to facilitate a digital dialogue around sexual health. The official video featured influential women in different fields to further motivate people to take a pledge to practice safe sex, and it received overwhelmingly positive reactions. Despite all of this immediate success, Hollender was unable to promote the campaign on Facebook because of the fact that the video featured the word “sex” throughout. After a meeting with the CEO of Tumblr, Hollender partnered with the social network for a Get on Top activation, which ultimately provided the blueprint for what she needed to do next.

Since then, Hollender has taken all of this knowledge and transferred it into your soon-to-be holy bible, Get on Top of Your Pleasure, Sexuality & Wellness: A Vagina Revolution. As stated in the introduction of the book, Hollender is one of many women out there who are “on a mission to destigmatize female sexuality,” fully committed to the fight for reproductive freedom and orgasm equality. She personally describes her book as a “vagina 101” guide covering everything from reproductive health topics like sexual pleasure, consent, birth control, and S&M to the anatomy of the vagina, periods, and STDs.

“There’s always more to talk about, and I wanted to be a starting point,” says Hollender. “By having the book and opening up to any chapter, you learn something. I learned so much from writing this book, and it forces this conversation. That’s really the point of it, to start the dialogue.”

Scroll down to read our Q&A with Hollender about her all-natural sexual wellness world.