Like many of us, Siffat Haider, a former magazine editor turned wellness and lifestyle entrepreneur, longed for a miracle antidote that worked to ease everyday ailments like her anxiety. When Haider was undergoing personal health issues, she took matters into her own hands and sought solace from herbal remedies. Through working with and learning from leading wellness experts, Haider, along with her partner Nishant Samantray, founded Arrae, an all-natural supplement brand, to help people feel their best day-to-day.
Since launching the brand in 2019, the pair have been steadily building a growing list of loyal customers, as evident through the countless rave reviews on their site. You might have even seen them pop up on your FYP on TikTok. While starting and running a business from your apartment is no easy feat, Haider has her productivity routine down pat.
Keep scrolling to see how this CEO and co-founder starts a busy workday from her home in Toronto, Canada.