Introducing #ThirtyNotestoSelf: A Grassroots Movement to Silence Self-Criticism

#ThirtyNotestoSelf Campaign

With crowded inboxes, demanding schedules, and the general trappings of modern life, it's almost too easy to fall into autopilot mode. We blitz through our to-do lists with blinders on, leaving little space to show ourselves any gratitude for everything we accomplish on a daily basis. That's what inspired us to create our new campaign, #ThirtyNotesToSelf—a grassroots movement designed to stop you in your tracks and put a smile on your face when you least expect it. Starting in Los Angeles, we'll be stashing mini pep talks everywhere from buzzy fitness studios and grocery stores to city landmarks. Seek them out for a pick-me-up, or let the good vibes find you.

To kick things off, we debuted our first note at modelFIT this week with an exclusive class for THE/THIRTY readers. Sarah Rector led the group through a tough series of dynamic exercises designed to sculpt, lengthen, and tone every muscle—think resistance bands, medicine balls, ankle weights, and bursts of dance cardio peppered in. After sweating it out, each attendee went home with some nice wellness swag: a Corkcicle Water Bottle ($30), Frank Body's Coconut Scrub ($19), and a packet of Evolve's Protein Powder ($20).


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But this is just the beginning—we still have 29 notes to go. In the coming weeks, we'll be dropping hints about every new #ThirtyNotesToSelf location. Where will you find your next mantra? The nail salon? Your favorite juice bar? The frozen foods section at the supermarket? (Just in case that wasn't totally clear: spoiler alert.)

If you come across a note, we encourage you to pay it forward and spread the love. Spot us, snap us, and share us using the hashtag #ThirtyNotesToSelf. And stay tuned—along with each note, we'll be rolling out fun events and incentives to keep the positivity at an all-time high. Plus, we want you to share your go-to mantras: Post some positive words of your own on Instagram with our hashtag, or DM us if you want us to share.

Welcome to the movement you didn't know you needed. Join us—we're so glad you're here.