9 Wellness Brands That Are Giving Back This Pride Month

In its 51st year, Pride Month is here. It's a time for activism, education, and joy. While the LGBTQ+ community should be supported and celebrated year-round, June is an especially important month to recognize the community. And because it's Pride, there are many brands and businesses that are looking to show their support for the LGBTQ+ community. It's become a tradition for brands to have special initiatives and collections to celebrate the month.

It's important to note that brands have been criticized for capitalizing on the month and just pushing out Pride-themed merchandise, but not showing their support year-round. So, if you do want to use your wallet to show your support this June, make sure you're buying from a company that's actually making a commitment this month and beyond.

Below are some wellness brands that are making big moves in honor of Pride. If you're so inclined, consider putting your dollars toward them.

1. Adidas

Adidas makes yearly donations to Athlete Ally and Stonewall, in an effort to push for inclusion in sports around the world. This year, the brand created a collection called Love Unites with a global campaign showcasing members and allies of the LGBTQ+ community, like Layshia Clarendon, Ashlyn Harris, Ali Krieger, and Jessamyn Stanley.

2. Alo

One of our favorite activewear brands, Alo, launched its first-ever Pride collection, Love is Love, with 100% of the sales going to The Trevor Project.

3. Boy Smells

Queer-owned Boy Smells debuted the Pride Radiance collection this month. Candles include the Ambrosia (mandarin peel, rosemary, galbanum, iris, hinoki, and vanilla); Dynasty (rhubarb, woods, cyclamen, pink peppercorn, and tulip); Rosalita (Turkish rose petals, saffron, cassis, leather, cedarwood, and amber); and more. The company is also supporting The Trevor Project for the second year in a row by donating 10% of all sales from its website from June to July to the organization—the minimum donation is $100,000.

4. Fabletics

In collaboration with GLAAD, Fabletics launched United with Pride, a collection to celebrate Pride Month. Additionally, the brand is donating $50K from the net proceeds of the capsule collection to support GLAAD.

5. Kiehl's

Kiehl's is partnering with The Trevor Project for the second year in a row. The brand has committed to donating $120,000 to the organization in 2021. That amount includes proceeds from Kiehl's limited-edition PRIDE Ultra Facial Cream. For each one purchased, $2 will go to The Trevor Project, with a minimum guaranteed donation of $20,000.

6. Ouai

Ouai just launched a heavenly-smelling body scrub, St. Barts, that has scents of dragonfruit, orange blossom, tuberose, and musk. In honor of the launch and Pride Month, the beauty brand is donating $20K to the L.A. LGBT Center.

7. Peloton

Peloton's Pride collection for 2021 is named "My Truth Is Our Power," and it features sleek, and vibrant colors, with some unisex pieces. The fitness company is donating a total of $100,000 to four global organizations: The Ali Forney Center in New York, The 519 in Toronto, London Friend in London, and GLADT in Berlin.

8. Puma

Puma partnered with its brand ambassador Cara Delevingne to create a second capsule collection for Pride Month—Forever Free Pride Collection. Delevingne said she wanted to not only celebrate Pride Month but also "honor the strength of community, specifically in regard to the mental health hurdles that the LGBTQIA+ community has faced." PUMA is donating 20% of the proceeds (a maximum donation of $500,000) from the sales of the collection to the Cara Delevingne Foundation, which is a project of the Giving Back Fund and will be used to celebrate LGBTQIA+ charities around the world.

9. Reebok

Reebok released a 2021 Pride campaign film

Reebok's 2021 Pride Month collection was designed by its LGBTQIA+ employee community, Colorful Souls, and pays homage to ballroom culture. The brand also released a 2021 Pride campaign film that features members of the House of Ninja showcasing the collection. Reebok is also donating $75,000 to the Sylvia Rivera Law Project, an organization that advocates for the TGNCI community. 

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