A Behind-the-Scenes Look at Erewhon, L.A.'s Wellness Wonderland

It feels odd to describe Erewhon as a grocery store chain. This terminology isn't incorrect, but the forward-thinking wellness destination is so much more than that. It's a mecca for organic food and supplements with a feverishly devoted following. It's "Whole Foods on crack," as my friends and I refer to it. It's a Los Angeles meme in building form, the host of many an @overheardLA submission. It's a place where you might brush shoulders with Kourtney Kardashian and a handful of local Instagram influencers in the non-dairy, milk-alternative aisle.

If L.A. is the epicenter of the wellness industry, then Erewhon is arguably its capital. Though it first opened its doors in 1968, the company prides itself on always staying several steps ahead of the latest industry trends, which is why it's so easy to get lost among its aisles—and why it's such a magnet for just about any health-minded Angeleno. A bone broth cleanse program? You got it. Sun Potion's full line of adaptogenic herbs? Duh. The latest in CBD? All over it. 

But the Erewhon team insists that it's actually the local community that drives them and not the other way around. "We are fortunate to be based in L.A.—the capital of innovation, health and wellness," says Brand Director Joyce de Brevannes. "We are fortunate to have a passionate and engaged group of people who have loved and cared for the brand for more than 50 years. They keep us on our toes; they demand and expect the best from us. And we continually rise to meet those expectations."

So how does Erewhon continue to deliver? That's all thanks to a hardworking, highly passionate team that works closely with established and emerging brands to bring quality, need-to-know products to its shelves. Below, de Brevannes offers a behind-the-scenes look at how it all happens—as well as some of the products that are currently trending at Erewhon HQ.