Zara Makes Lingerie Now and Everything Looks So Expensive

Although Zara releases new pieces on an almost daily basis, it's rare that they create an entirely new category, but today is an exception. That's right, Zara makes lingerie now and all I can say is worth the wait. The collection (entitled The Female Gaze) of bras, underwear, pajamas, shapewear, nightgowns, and loungewear was clearly designed with comfort in mind, first and foremost. But each piece is undoubtedly beautiful and sensual, and since the pieces are constructed of high-quality materials like silk, alpaca, cotton, and wool, everything looks incredibly expensive (although most sets are under $100).

In total, Zara's initial lingerie launch includes a whopping 129 styles, and the neutral color options means that items can be mixed and matched. There's a lot to love here but I narrowed the offerings down to 15 pieces that I think will sell out first. It wasn't easy but someone had to do it. Let's start shopping, shall we?

Keep scrolling to shop the 15 most covetable pieces from Zara lingerie (interspersed with some of the stunning campaign images).

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(Image credit: Annemarieke Van Drimmelen/Zara)

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(Image credit: Annemarieke Van Drimmelen/Zara)

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(Image credit: Annemarieke Van Drimmelen/Zara)

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(Image credit: Annemarieke Van Drimmelen/Zara)

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(Image credit: Annemarieke Van Drimmelen/Zara)

Next up, 9 trends that Zara is getting so right this season.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.